fers
Fers is one of the largest household detergent manufacturing brands in the Kurdistan Region of Iraq, established and launched by Sahi Rasa through a complete Turn-Key solution. From factory planning and technology transfer to production line setup, product development, branding, and market launch, Sahi Rasa managed the project from 0 to 100.
THE GOOD MOOD DESIGN
Building a State-of-the-Art Factory with a Production Capacity of 3 Million Products per Month.
A Masterpiece of Engineering, Step by Step
Designed and built across more than 4,000 square meters, Fers is more than a manufacturing facility. It is a complete ecosystem created to build a brand with purpose, from product quality and advanced laboratory testing to environmental protection and social responsibility. Every stage is supported by modern quality-control systems and state-of-the-art laboratories, ensuring that Fers products meet the highest standards of quality, safety, and consistency.
by Sahi Rasa Co
Dishwashing
Developed and formulated by Sahi Rasa in multiple colors and fragrances, Fers Dishwashing Liquid combines effective grease removal with a carefully designed bottle ergonomics. The packaging is shaped for comfortable handling and controlled dispensing, helping consumers use the product efficiently down to the last drop.
Hand Wash
Sahi Rasa Co. developed and formulated the 3,750 ml Fers Hand Wash to provide a practical solution for high-frequency use in households and shared environments. Its high-capacity packaging is designed for efficient consumption and refill-oriented use while maintaining ease of handling and reliable product performance.
Bleach
Sahi Rasa Co. developed the Fers Bleach range in both fragranced and fragrance-free formulations to meet different consumer preferences and cleaning requirements. The range also incorporates refill options, supporting more efficient packaging use and a more sustainable approach to everyday cleaning.
Glass Cleaner
Sahi Rasa Co. developed and formulated Fers Glass Cleaner for safe and effective use on both interior and exterior glass surfaces. The specially developed formulation provides reliable cleaning performance, while the distinctive packaging design delivers practical and controlled application.
Anti Grease
Sahi Rasa Co. developed the specialized formulation of Fers Grease Cleaner to effectively tackle stubborn grease and heavy kitchen residues. The product was developed with specialized technical expertise and supported by a French license, combining strong cleaning performance with controlled and practical application.
Bleach Liquid
Sahi Rasa Co. developed and formulated the 1,000 ml Fers Bleach as a practical solution for everyday household cleaning and whitening needs. Available in fragranced and fragrance-free options, its compact format provides convenient storage, handling, and controlled consumption.
Stain Remover
Sahi Rasa Co. developed and formulated Fers Toilet Cleaner for effective cleaning with particular attention to safe application. Its packaging features a specialized dispensing design that helps prevent accidental splashing onto the user's body, providing greater control and a safer cleaning experience.
Hand Wash
Sahi Rasa Co. designed and formulated the 500 ml Fers Hand Wash with a focus on functionality, sustainability, and aesthetics. Its ergonomic and decorative packaging is designed to complement modern bathrooms and everyday spaces. The packaging system also supports refill options, helping reduce packaging waste and improve product usability.
Dishwashing
Sahi Rasa Co. designed and formulated the 3,750 ml Fers Dishwashing Liquid for high-volume household use, combining effective cleaning performance with practical dispensing and handling. The large-capacity packaging provides an economical solution for frequent use while maintaining the formulation and quality standards of the Fers product range.
Bleach
Sahi Rasa Co. developed the 3,750 ml Fers Bleach for high-volume cleaning applications, offering a practical and economical format for frequent use. Available in both fragranced and fragrance-free formulations, the product combines effective cleaning performance with a high-capacity packaging solution designed for convenient storage and controlled use.
Hand Wash Refill
Sahi Rasa Co. developed and formulated the Fers Hand Wash Refill as a practical and more sustainable alternative to conventional packaging. Designed to refill existing Fers dispensers and bottles, it helps reduce packaging consumption while providing the same reliable cleansing performance and formulation quality.
Limescale Remover
Sahi Rasa Co. developed and formulated Fers Limescale Remover to effectively tackle mineral deposits, limescale, and stubborn residues commonly found on bathroom and household surfaces. The formulation is designed to deliver targeted cleaning performance while allowing controlled and practical application.
Preliminary Studies & Data Collection
Conducted preliminary technical and operational studies to assess project requirements, production objectives, site conditions, utilities, available resources, and key manufacturing parameters. The collected data formed the technical basis for subsequent engineering, procurement, and implementation activities.
Feasibility Studies
Evaluated the technical and commercial feasibility of the detergent manufacturing project, including production capacity, process requirements, machinery investment, raw material requirements, operational costs, and market potential to establish a viable framework for project implementation.
Basic Engineering
Developed the basic engineering framework for the facility, defining the overall production concept, process requirements, equipment specifications, utility needs, production capacity, and functional relationships between different areas of the factory.
Mechanical & Electrical Design
Developed mechanical and electrical requirements for the production facility, covering process equipment, machinery connections, utility systems, electrical loads, equipment layouts, and integration requirements to ensure reliable and coordinated factory operation.
Structural & Building Design
Supported the structural and architectural development of the production facility based on manufacturing requirements, machinery dimensions, operational areas, material flow, storage requirements, and technical requirements of the detergent production process.
Workflow & Production Flow Design
Designed and optimized the production workflow from raw material receiving and storage through batching, mixing, processing, quality control, filling, packaging, and finished-product storage. The production flow was structured to minimize unnecessary movement, bottlenecks, and operational inefficiencies.
Machinery Design
Defined and developed machinery requirements according to the target products, production capacity, process specifications, and automation level. Equipment selection and configuration were coordinated to achieve compatibility across the complete production line.
On-Site Supervision
Provided on-site technical supervision throughout the implementation phase, monitoring construction, equipment installation, utility connections, and production-line preparation to ensure execution in accordance with approved technical requirements.
Contractor Engagement & Supervision
Managed the engagement and coordination of contractors and technical teams, while supervising their activities, deliverables, timelines, and compliance with project specifications and implementation requirements.
Acceptance Testing
Coordinated equipment and system acceptance procedures, including inspection, functional testing, performance verification, and identification of technical deficiencies prior to final integration and production.
Production Line Integration
Integrated individual machines, processing systems, utilities, control components, and auxiliary equipment into a unified detergent production line, ensuring operational compatibility and continuous material flow between production stages.
Project Coordination
Coordinated engineering, procurement, logistics, construction, installation, commissioning, and operational activities across different stakeholders to maintain project continuity, resolve technical issues, and align implementation with project objectives.
Business Model Development
Developed the operational and commercial framework of the detergent business, aligning production capacity, product portfolio, cost structure, resource requirements, sales channels, and market opportunities with the project's overall business objectives.
Licensing & Regulatory Support
Supported the licensing and regulatory requirements associated with establishing and operating the detergent manufacturing facility, coordinating the necessary technical documentation and compliance requirements with relevant authorities and stakeholders.
Recruitment & Staff Training
Supported workforce planning, recruitment, and operational training for key factory personnel. Training focused on production procedures, machinery operation, quality control, workplace practices, and day-to-day factory operations.
Sales Strategy & Support
Supported the development of the commercial strategy for the Fers product portfolio, including product positioning, sales-channel planning, market entry considerations, and coordination between production capabilities and market demand.
Graphic
Developed product packaging and visual specifications with consideration for product positioning, manufacturing requirements, packaging functionality, shelf presentation, and consistency across the Fers product range.
Branding
Advertising & TV Commercials
Advertising & Promotion
Factory Commissioning, Launch & One-Year Operational Management
Sahi Rasa successfully managed the launch and initial operational phase of the Fers household detergents factory, taking responsibility for coordinating the transition from project implementation to full-scale production. Following the factory opening, Sahi Rasa provided one year of operational management and technical support, overseeing production planning, workforce coordination, procurement, quality control, supply chain activities, and day-to-day factory operations. During this period, the focus was on stabilizing production processes, optimizing operational performance, developing the product portfolio, and establishing the systems required for sustainable and efficient factory management.
Media Coverage & Reports on the Fers Project
A collection of television reports, media coverage, project videos, and documentary content featuring the Fers household detergents project
Project Launch & Commissioning Video
A visual report documenting the key stages of the Fers factory launch, from project implementation and equipment installation to production-line commissioning and the start of commercial operations. The video provides an overview of the technical and operational journey behind the successful establishment of the factory.
Rudaw TV Documentary, Fers Factory
A television documentary produced by Rudaw covering the Fers household detergents factory and its production activities. The report highlights the factory's capabilities, product portfolio, manufacturing operations, and its role in developing local industrial production.
Fers Social Responsibility
Fers' commitment to social responsibility through initiatives supporting employees, the local community, and sustainable industrial development. These activities reflect the company's broader commitment to creating positive social and economic impact alongside its commercial operations.
