OMANI HALWA READY-MADE POWDER

An Innovative Food Product Developed by Sahi Rasa Co.

Investment & Operational Project Report

Project Developer & Originator: Sahi Rasa Co.
Project Status: Ready for Investment & Commercial Development

1. Executive Summary

Sahi Rasa Co. has developed an innovative food-product concept designed to transform the traditional Omani Halwa experience into a convenient, standardized and scalable consumer product.

The project was conceived and developed by Sahi Rasa Co. with the objective of taking one of Oman’s traditional culinary products and converting it into a modern ready-made Halwa preparation system suitable for retail, domestic consumption and international distribution.

The proposed product enables consumers to prepare Omani Halwa at home in approximately 15 minutes, using a specially designed package containing the required components.

The current concept is designed for approximately four persons per package.

This project is now positioned by Sahi Rasa as an investment opportunity for investors, food companies and Omani partners interested in developing and commercializing the product.

Sahi Rasa is prepared to work with an investment partner to take the project from its current product concept and development stage into:

• Product validation
• Pilot production
• Commercial formulation
• Packaging finalization
• Production
• Market launch
• Distribution
• Scale-up
• International commercialization

The project can be implemented through either an outsourced manufacturing model or the establishment of a dedicated production line in Oman.

2. Project Origin & Concept

The concept was initiated by Sahi Rasa Co. following an experience with traditional Muscat Halwa during a business trip to Oman in mid-2024.

The team identified an important commercial opportunity:

Traditional Halwa is strongly connected to Omani culture, but the experience is normally delivered as a finished product.

Sahi Rasa’s concept was to change this model.

Instead of transporting only the finished product, the company developed the idea of transforming the traditional recipe into a portable preparation experience.

The consumer would receive the essential components in a single package and prepare the Halwa themselves.

This concept led Sahi Rasa to develop the idea of:

Ready-Made Omani Halwa Powder

The objective is to combine:

Omani culinary heritage + modern food technology + convenience + scalable packaging + international distribution

3. Sahi Rasa Co. – Project Originator & Developer

Sahi Rasa Co. is the originator, designer and developer of the Omani Halwa Ready-Made Powder project.

The project has been conceived as part of Sahi Rasa’s broader approach to technology transfer, product development and the creation of commercially scalable industrial and food-industry opportunities.

Sahi Rasa’s role in this project is not limited to manufacturing or equipment supply.

The company has developed the underlying product concept and is preparing the project for the next stage:

Investment & Commercialization

Sahi Rasa is currently seeking a suitable investment partner to support the transition of the project from product concept and development into pilot production, commercial manufacturing and market launch.

The investment partner can participate in developing the product under an agreed commercial structure, including the possibility of establishing production in Oman.

4. What Has Been Developed

The project is based on a multi-component preparation system rather than a conventional finished Halwa product.

The proposed package contains the principal ingredients and components required for preparation.

The current concept includes:

• Corn starch and cardamom powder
• Saffron and rose-water solution
• Oil
• Ready-made sugar caramel
• Omani coffee powder as a gift component

The consumer adds water and follows the preparation instructions.

The target preparation time is approximately:

15 Minutes

Target serving:

4 Persons

5. The Innovation

The central innovation of the project is not simply the sale of Omani Halwa.

It is the transformation of a traditional recipe into a standardized, packaged and scalable preparation platform.

The concept allows a traditional Omani food experience to be:

• Packaged
• Transported
• Stored
• Distributed
• Prepared by consumers
• Adapted into multiple flavors
• Commercialized under different brands
• Introduced into international markets

This creates the possibility of turning a traditional regional food product into a modern consumer product with broader market accessibility.

6. Product Development

Sahi Rasa has designed the product concept around the traditional characteristics of Omani Halwa.

The traditional ingredient profile identified in the project includes:

• Sugar
• Cardamom
• Saffron
• Rose water
• Starch
• Ghee

The development approach converts these elements into a controlled preparation system.

Further investment and product-development work will focus on:

• Final formulation
• Ingredient ratios
• Product consistency
• Preparation process
• Flavor development
• Shelf life
• Packaging
• Consumer testing
• Commercial validation

7. Product Diversification

The product has been designed as a flexible platform.

Different product variants can be developed according to market demand through changes in:

• Flavors
• Spices
• Caramel color
• Ingredient combinations

This creates an opportunity for the future development of a product family rather than a single SKU.

8. Investment Opportunity

Sahi Rasa is now preparing this project for investment.

The investment opportunity is intended for:

• Food-industry investors
• Omani investors
• Food manufacturers
• Existing Halwa producers
• Distribution companies
• Consumer-goods companies
• Strategic partners
• Investors seeking new food-product opportunities

The investment can support the transition from development to commercial production.

9. Two Commercialization Models

Sahi Rasa has developed two principal implementation models.

OPTION 1 – PRODUCTION LINE IN OMAN

An investor can establish a dedicated production operation for the product in Oman.

Sahi Rasa can support the project through a turn-key implementation model, including:

• Product development
• Technical planning
• Production-line design
• Equipment selection
• Equipment procurement
• Installation
• Commissioning
• Production startup
• Technical support

The objective is to establish a commercially operational production facility.

OPTION 2 – OUTSOURCED PRODUCTION

The second model allows the investor to enter the market without initially establishing a dedicated production facility.

Under this model, Sahi Rasa can coordinate the production of the product using:

• The developed product concept
• The agreed recipe
• The investor’s brand
• Approved packaging
• Defined specifications

The finished product can then be supplied to Oman for distribution and commercialization.

This model can provide an entry path for investors who want to validate the market before committing to a dedicated production facility.

10. Investment Entry Levels

The original project proposal identifies three potential financial entry points:

Trial Investment

USD 10,000

Designed as an initial stage for testing and validating the project.

Outsourcing Model

Minimum investment: USD 115,000

Production Line Model

Minimum investment: USD 221,000

These figures represent the initial investment levels presented in Sahi Rasa’s project proposal. The final investment requirement will depend on the agreed scope, production capacity, formulation, packaging, equipment and commercial model.

11. What the Investment Will Enable

Investment in the project can support the development of:

Product

• Final formulation
• Product variants
• Pilot batches
• Consumer testing

Packaging

• Final package design
• Sachet development
• Packaging materials
• Filling and sealing system

Manufacturing

• Production equipment
• Production facility
• Quality-control systems
• Manufacturing setup

Commercialization

• Brand development
• Market launch
• Distribution
• Supermarket entry
• Online sales
• International expansion

12. Target Market

The project is initially oriented toward Oman and then selected international markets.

Potential channels include:

Oman

• Supermarkets
• Retail stores
• Online sales
• Tourism-related channels

Regional Markets

• United Arab Emirates
• Qatar
• Other GCC markets

International Markets

The product format creates the possibility of introducing Omani Halwa to international consumers through retail and e-commerce channels.

The original proposal identifies approximately 61 million potential customers in Oman and neighboring countries and approximately 4 million tourists in Oman in 2023 as market-opportunity indicators. These figures are proposal assumptions and should be independently validated as part of the detailed feasibility study.

13. Why Sahi Rasa Is Seeking Investment

Sahi Rasa has developed the concept and is now looking for the appropriate investment partner to move the project into commercial implementation.

The next stage requires capital and commercial collaboration for:

1. Product finalization
2. Pilot manufacturing
3. Packaging validation
4. Market testing
5. Commercial production
6. Distribution development
7. Production scale-up

The investment opportunity therefore represents the transition from:

Concept → Product → Production → Market → Scale

14. Sahi Rasa’s Role After Investment

Following an investment agreement, Sahi Rasa can remain directly involved in project implementation.

Its potential responsibilities include:

• Project management
• Product development
• Technology transfer
• Manufacturing coordination
• Production-line engineering
• Equipment sourcing
• Supply-chain development
• Packaging development
• Quality-control coordination
• Production startup
• Technical supervision
• Commercial development support

The exact responsibilities, ownership structure and commercial terms would be established through negotiations with the selected investment partner.

15. Investment Roadmap

The project follows a five-stage investment pathway.

1. First Call

Initial discussion between Sahi Rasa and the potential investor.

2. Negotiations

Detailed discussion of:

• Investment structure
• Product
• Market
• Manufacturing model
• Responsibilities
• Commercial terms

3. Business Plan

Preparation of a detailed business model including:

• Capital requirement
• Production costs
• Operating costs
• Profit and loss
• ROI
• Cash flow
• Production capacity
• Market assumptions

4. Contract

Agreement on:

• Investment
• Ownership
• Responsibilities
• Product rights
• Manufacturing
• Commercialization
• Project implementation

5. Start

The project moves into practical implementation.

This can include:

• Product finalization
• Pilot production
• Equipment procurement
• Manufacturing setup
• Packaging
• Quality validation
• Market launch

16. Investment Readiness

The project is positioned for the next stage of development and is open to investment discussions.

Sahi Rasa is seeking an investor or strategic partner who can participate in transforming the developed concept into a commercially operating product.

The investment structure is open to discussion and should be determined based on:

• Investment amount
• Production model
• Investor participation
• Market strategy
• Ownership structure
• Manufacturing location
• Commercial responsibilities

17. Final Statement

An Omani Tradition. A New Product Format. A Commercial Opportunity.

Sahi Rasa Co. has developed the concept of a Ready-Made Omani Halwa product to bring a traditional Omani culinary experience into a modern, convenient and scalable format.

The project is designed to bridge:

Traditional Recipe

↓

Product Innovation

↓

Modern Packaging

↓

Industrial Production

↓

Retail & E-Commerce

↓

International Market

Sahi Rasa is now ready to discuss investment and strategic partnerships for the next stage of this project.

The company is seeking suitable investors and strategic partners to participate in the product’s development, manufacturing and commercialization.

Investment & Partnership Inquiries

Sahi Rasa Co.
Online: +989220673851

15th Floor, Kian Tower, Jordan Qtr., Tehran, Iran

PROJECT STATUS

Originator: Sahi Rasa Co.
Project: Omani Halwa Ready-Made Powder
Stage: Product Concept & Development
Status: Open for Investment & Strategic Partnership
Implementation Options: Outsourcing / Production Line in Oman
Commercial Objective: Oman → GCC → International Markets